Linda Magdalena,
Creative Director, rooted in sustainability, material and impact. Shaping the core of brands into clear and sustainable expression across spaces and communication.
Concept development · Brand strategy · Visual identity · Creative direction · Workshops. Based in Falun & Mora, Dalarna.

When the brand feels unclear.
When direction is fragmented.
When the core hasn’t fully taken form.
I help bring structure, clarity and direction — from idea to coherent communication, design and brand systems.
For almost 20 years I have created identity systems, campaigns, packaging, publications and catalogues, as well as fair environments and retail spaces. Design systems that scale across platforms and connect brands with their audience — across all media.
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Focused on sustainability — and regenerative systems. Imagine a future where we create with natural and nontoxic colours. Read at Alder Olmai about our development and upcoming biocolour.
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My children’s book Crash-landing in the Unknown, is a story about how happiness affects color. It is rooted in science and expressed through imagination. Available at major book retailers.

Selected works — fragments of larger brand systems or projects.






